Apprentice: Regional Key Account Manager

Apprentice: Regional Key Account Manager

Chartered Manager Degree Apprenticeship - BSc (Hons) Business Management

Studying one day a week at The University of Greater Manchester in Bolton

Job Specification

Reports to: Head of Key Accounts

Location: The role is home-based, and the successful candidate should be able to service the M62 CORRIDOR

Driving Licence Required as part of the role

Responsible for: Developing and implementing effective sales strategies to drive growth and expansion across the existing sales pipeline with current companies and seek out new opportunities, primarily for Street Furniture, Canopies & Shelter and Cycle Storage product lines.

Job Purpose: To contribute to the ongoing growth of Bailey Street Furniture Group through the implementation of a successful sales process. To represent the company brand, whilst ensuring that best-in-class customer service is provided at all times. To train as an apprentice-chartered business manager.

University requirements

  • BSc (Hons) Business Management (Chartered Manager Degree Apprenticeship)
  • 40 UCAS points as a guide
  • We accept a full range of qualifications that carry UCAS points, including A-levels, BTECs and T-levels.
  • Any subjects are acceptable at Level 3.
  • Applicants should have five GCSEs at grade C or above or grade 4 to 9 (or equivalent), including English and Mathematics.
  • Full Right to work in the UK, including any End Point Assessment Period
  • Must attend University one day a week in line with the programme delivery model

Key Accountabilities in line with the Knowledge, Skills & Behaviours of the Apprenticeship Standard:

  • Identify and target key influencers through contractors, consultants and end-user clients.
  • Proactively promote excellent technical advice on design solutions and project guidance.
  • Develop and maintain strong relationships with key decision makers and stakeholders at all levels.
  • Provide expert technical guidance and support to the client, from the pre-tender stage, the specification process and ultimately to securing the project.
  • Remain up to date on industry trends, regulations and competitor movements in order to adapt and maintain a competitive edge in the market.
  • Track and manage pipeline and opportunities, ensuring timely follow-up and closure of specifications and key projects.
  • Conduct CPD product presentations, demonstrations and training sessions for specifiers, contractors, Local Authorities & End User clients.
  • Provide valuable market intelligence and customer feedback to help support marketing strategies.
  • Attend company exhibitions and business events as required.
  • Attendance at the monthly sales meeting will be required at either of the two company locations.

Key Performance Indicators

  • Revenue/Sales Target.
  • Conversion rate from specification to secured projects.
  • CPD presentations.
  • Market share growth.
  • Internal and external stakeholder feedback.
  • Apprentice progression in line with University requirements

Summary of Sales Capabilities/Competencies:

  • Ability to establish rapport, understand customer needs and maintain positive and productive relationships.
  • Strong sales process and pipeline management skills.
  • Ability to prospect effectively to source new business and opportunities (this will be supported with an internal resource).
  • Strong negotiating skills to ensure mutually beneficial agreements are made.
  • Excellent understanding of the Construction Supply Chain Cycle.

Summary of Behavioural Capabilities/Competencies:

  • Resilience and adaptability.
  • Emotional intelligence.
  • High levels of integrity.
  • Self-starter with the motivation to succeed.
  • Excellent planning, attention to detail, conscientiousness, and organisational excellence.
  • Prepared to take on additional challenges as and when they develop.
  • Ability to build relationships with stakeholders at all levels.
  • Comfortable working with external stakeholders.
  • Capabilities relating to the management of multiple projects.

Essential Professional Qualities

  • Experience working in a similar position.
  • Strong commercial acumen.
  • Highly organised with an ability to manage multiple projects and work to deadlines.
  • Experience within a commercial setting, including project cost estimating, development
  • planning and project delivery.
  • Evidence of analytical problem-solving coupled with an understanding of market factors,
  • construction concepts and stakeholder expectations.
  • Experience of working with CRM systems.
  • Competent with IT systems (MS Word, Excel and Outlook).
  • Fosters effective long-term relationships.
  • Plans, organises and delivers approved targets on time.

Essential Personal Qualities

  • High level of accuracy with good attention to detail.
  • Highest personal demands and standards.
  • Innovative and dynamic.
  • Decisive and action-oriented.
  • Changes others' views effectively to support the business's goals.
  • Seen within the business as a positive force to drive the business forward.
  • Gains the support of peers and customers for new ideas.
  • An ability to be viewed by clients as a solutions provider and someone with whom they wish to do business.
  • Gains commitment and trust to work in partnership with clients.

*The University is not acting in any way as the employer, and we make no hiring decisions; we are merely acting as the Training Provider*

*Please do not contact the employer directly. This is an apprenticeship role*

Apprentice: Regional Key Account Manager

Manchester, Greater Manchester, United Kingdom

SK10 4NL

Permanent - Full-time
Posted 4 days ago
Closing date: 01/04/2026
Job reference: BSF GROUP